Topics I research and speak about
Sport & Social Media
How social media has impacted sports business
I have been researching and immersed in sport and social media for over 7 years. This social world keeps evolving and I enjoy engaging with the sport industry to share my knowledge and learn from their experiences.
The world we all live in
Many people equate digital media with social media, but I have been involved with research digital media since 2000 and have had a front seat ride through this revolution. Digital media has fundamentally transformed how we communicate.
Exploring the networks we create
By employing social network analysis tools such as Netlytic (pictured above), NodeXL and Polinode, I am interested in discovering the nature of the networks that individuals form both online and off.
Fan and Consumer Behaviour & Analytics
Investigating how individuals engage in the social world provides great insight into how to craft communication and marketing strategies. By bringing quantitative measures together with qualitative dives into the data, we can get a clearer picture of behaviour.
The Institute for Sport Marketing (ISM) is a research center at Laurentian University, in Sudbury, Ontario, Canada, specializing in sport marketing and management research. Since its launch in 2001, the ISM has collaborated with sport organizations, agencies, cities, charities, corporations, and municipalities on applied research projects to help clients reach their goals.